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Company Equity Planning & Employee Stock Option Analysis

One of the many benefits of working for a tech company is the opportunity to build wealth through equity compensation - but making the most of your financial plan requires more than guesswork. 

At Citrine Capital, we have extensive experience helping Bay Area professionals manage stock options and other types of equity compensation with proven, tax-efficient strategies.

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Get Clarity on Your Employee Stock Options and Equity Plans

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Company equity planning isn’t just about understanding ISOs or RSUs. You also need to know how that equity may impact other areas of your financial life and your goals.

This is especially true in the Bay Area with sky-high living costs, high-stakes liquidity events, and the potential for concentrated stock risk, even seasoned tech professionals can feel overwhelmed.

That’s why our team of dedicated financial advisors is here to simplify the process and help you unlock the full potential of your company equity.


Your Equity Incentive Plan Deserves Expert Guidance

We’re here to help you maximize the value of your equity with a tailored strategy that aligns with your life goals, career trajectory, and the realities of life in the Bay Area.

Equity Integration & Portfolio Alignment

Your equity is just one part of your financial picture - we make sure it works in harmony with the rest.

Tax-Efficient Option Exercise Planning

We’ll help you understand when and how to exercise stock options to minimize taxes and avoid costly surprises.

Concentration Risk & Diversification Strategies

We aim to protect your wealth by balancing your equity with a diversified portfolio built for growth and stability.

Liquidity Event & Exit Planning

We help you plan ahead for liquidity events so you can act with clarity when the moment arrives.

Retirement & Estate Planning

We’ll help you incorporate equity into your long-term plans - from funding retirement to building a legacy for future generations.

Ongoing Guidance & Education

With us, you can expect ongoing guidance to help you maximize your equity now and in the future.

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Additional Types of Equity Compensation We Support

Equity compensation goes far beyond ISOs and RSUs - and each type comes with its own tax rules, risks, and planning opportunities. We help you evaluate, model, and integrate all forms of company equity so you can make informed, confident decisions.

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Restricted Stock Units (RSUs)

RSUs are one of the most common types of equity in tech. We’ll help you understand when your RSUs vest, how they’re taxed, and strategies to manage your cash flow and taxes effectively.

Incentive Stock Options (ISOs)

ISOs come with several unique tax considerations. We’ll guide you through the timing and exercise strategies that align with your goals.

Non-Qualified Stock Options (NSOs)

With NSOs, timing drives both taxes and opportunity. We model different exercise paths, cash-flow needs, holding strategies, and potential liquidity events to help you select the approach that best supports your long-term plan.

Employee Stock Purchase Plans (ESPPs)

ESPPs can be a great way to grow your wealth through discounted company stock purchases. We’ll help strike a balance that fits your ability to take risk and overall portfolio.

Founders’ Shares and Early-Stage Equity

If you’re a founder or early employee, we can help you navigate 83(b) elections, QSBS qualification and planning opportunities, pre-IPO liquidity strategies, and the complex tax considerations that come with startup equity.


Comprehensive Services from a Financial Advisor You Can Trust

At Citrine Capital, we offer a full suite of integrated financial planning, investment management, tax preparation, and company equity planning services - designed specifically for Bay Area professionals.

Investment Management

We’ll work with you to design a goal-driven investment portfolio tailored to your unique circumstances - and actively monitor it over time, making adjustments as your life evolves to keep your plan on track.

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Tax Planning & Prep

Our in-house CPA team offers proactive tax guidance on everything from equity compensation to charitable giving, helping you minimize surprises and keep more of what you earn.

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Retirement Planning

Whether you’re decades away, nearing retirement, or planning to retire early, we’ll help you create a strategy that aligns with your goals so you can retire comfortably and on your terms.

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Who We Work With

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As one of San Francisco’s leading wealth management firms, we are proud to work with Bay Area business and tech professionals, startup employees, entrepreneurs, and high-income individuals seeking expert financial guidance.

The unique ecosystem of the Bay Area - known for its elevated living costs, complex tax landscapes, and equity-based compensation packages - requires proactive planning and specialized expertise.

With us, you can expect just that. You’ll benefit from tailored advice, responsive support, and a long-term partnership built to help you grow, protect, and enjoy your wealth.


The Bay Area’s Trusted Experts in Equity Compensation

Our experts understand the intricacies of various types of stock options and can help you make informed decisions that align with your overall financial goals. 

Transparent, Unbiased Financial Advice

Our fee-only model means your goals and best interests always come first. No commissions, no hidden agendas - just transparent guidance and clarity you need to make informed decisions.

Personalized Plans for Your Evolving Needs

As your life and career evolve, so should your financial plans. As your financial advisors, we’ll tailor your strategy to ensure your plan and portfolio adapts alongside you.

Built for Innovators, Founders, and Leaders

We have the expertise needed to help Bay Area professionals make the most of complex equity compensation, manage risk, and align their finances with their big-picture goals.

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Take Control of Your Company Stock Options with Our Bay Area Advisors

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As trusted advisors in the Bay Area’s dynamic tech and startup ecosystem, our team can help you navigate company equity planning and build a financial strategy that supports your long-term goals.

To get started, complete a questionnaire to help us determine if we’re the right fit for your needs. We’ll review your information and contact you to schedule an introductory meeting.

Get in touch today to take the first step toward your financial future.

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